Red Bulls go "all in" in new adidas "all Red Bulls" promotion
HARRISON, NJ– adidas and the New York Red Bulls today announced a season-long promotion underscoring the MLS club as the face of soccer in New York.
The “all Red Bulls” promotion officially kicks off April 5 when the Red Bulls team will appear at the adidas Sport Performance store on Broadway to meet fans and sign autographs. The Red Bulls will make additional appearances with adidas throughout the 2011 MLS season.
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“Working with adidas on our ‘all Red Bulls’ campaign is a great opportunity for the club to continue expanding our reach and increase awareness in the area,” said Red Bulls Managing Director Erik Stover. “When you think of soccer, adidas immediately comes to mind. We are excited about this local partnership with a globally recognized and respected brand that has supported our team and our league for years.”
This summer, adidas and the Red Bulls will continue to celebrate soccer in New York with exciting events surrounding the 2011 MLS All-Star Game being held at Red Bulls Arena and the 10th annual adiCup tournament in New York City, combining the sport and style sides of adidas.
“New York sports fans are some of the most passionate fans in the world,” said Antonio Zea, director of soccer for adidas America. “The ‘all Red Bulls’ promotion taps into this local spirit and empowers fans to connect directly with the players they cheer on at Red Bulls Arena.”