The Taco Truck today announced a marketing sponsorship alliance with Red Bull Arena and Red Bull New York as “The Official Taco of the New York Red Bulls”. The fast-casual restaurant and mobile vending concept’s partnership with the state-of-the-art Arena will include in-arena brand exposure for the duration of the 2011 Major League Soccer regular season as well as food vending in the Interactive Zone, and will coincide with The Taco Truck’s launch into new markets in New Jersey this year.
Originally launched as a mobile vending truck in 2009 in Hoboken and Jersey City, NJ, then as a brick and mortar restaurant in Hoboken, NJ in 2010, The Taco Truck serves authentic Mexican street food in a unique and engaging environment.
“The Taco Truck brings tacos back to their essence, food deeply rooted in the culture of Mexican street vendors,” said Jason Scott, Founder and CEO at The Taco Truck. “We look forward to expanding our concept into new markets throughout the tri-state area and beyond.”
“We are excited to introduce our unique concept to the fans at Red Bull Arena at every home match this season and think we will be a welcome addition to the Interactive Zone,” continued Scott. “We can’t think of a better partnership, tacos and soccer. That sounds like a perfect day.”
About The Taco Truck
The Taco Truck (TTT) was inspired by the culture surrounding the taquerias and food trucks of Mexico. Co-founders Jason and Shachar Scott saw the opportunity to build upon that culture and bring it to the East Coast. Roberto Santibanez is the culinary talent behind the concept and ensures authentic flavors in every bite. Chris Viola, COO and a seasoned restauranteur, brings valuable experience and leadership to the team. TTT embraces sustainability as a core element of their business, sourcing local and all-natural ingredients, composting all their food waste and even their brick and mortar location in Hoboken is LEED-Gold Certified. Follow them on Twitter (@thetacotruck) and Facebook (The Taco Truck) or logon to www.thetacotruck.com
About Red Bull Arena
Red Bull Arena is a soccer-specific stadium located in Harrison, New Jersey that opened in 2010 and has quickly become the premier venue of its kind in the United States. Home of the New York Red Bulls Major League Soccer team, Red Bull Arena is easily accessible by public transportation. The stadium seats 25,000 spectators, and includes 30 suites and 1,000 club seats, with seating as close as seven yards from the touchline. Red Bull Arena’s design also incorporates a dynamic 360-degree roof, which extends to just over the touchlines, with a 60 foot translucent section to allow natural light. Red Bull Arena provides the ultimate sporting experience for soccer and casual fans alike. Detailed information regarding Red Bull Arena can be found by logging onto www.redbullarena.us.
