Red Bull New York announced today the launch of the RBNY Membership. The RBNY Membership is a first-of-its-kind membership program designed to give passionate fans of the Red Bulls a direct connection to the club. The RBNY Membership is an extension of a season ticket holder program that debuted during the inaugural season of Red Bull Arena in 2010 and is now open to non-season ticket holders.
There are two types of Memberships: the Full Season Membership, which includes Full Season Tickets for the 2011 MLS season at Red Bull Arena, and the Basic Membership, designed for fans that do not own Full Season Tickets. Both Memberships provide fans with the chance to earn loyalty points that can be redeemed for free tickets to Red Bulls matches throughout the season. Additional loyalty rewards will be unveiled as the 2011 season progresses. All Full Season Ticket holders are automatically enrolled in the Full Season Membership at no additional cost.
The key component of the Membership is the Members Card - an RFID card that allows the club to track and reward fan behavior inside Red Bull Arena. Season tickets for Full Season Members are automatically loaded to the Members Card, which is used for entry to each match at Red Bull Arena. In addition, both Full Season Members and Basic Members can load cash to their Members Card for purchases at Red Bull Arena concession and merchandise stands on match day. Fans earn loyalty points with each entry into Red Bull Arena or purchase in the stadium when using their Members Card.
"The Basic Membership is the next step in the long term goal to make Red Bull Arena a paperless and cashless stadium," Red Bull New York Vice President of Marketing Andrew Lafiosca said. "We have made improvements based on feedback from our season ticket holders and believe that we have improved the program so that fans will be eager to participate."
New for the 2011 season at Red Bull Arena are "Members Only" concession lines, designed to provide Members with shorter concession lines and faster service. Members Only concession lines will be located behind sections 123, 127, 132 and 226 and will only accept purchases made with the Members Card - no cash or credit cards will be accepted. In addition, all Members will have access to priority purchase windows for all events at Red Bull Arena, such as the 2011 AT&T MLS All-Star Match, before general public sales.
"As we develop the fan base and increase the number of sold out matches, the Membership will be key to gaining access to tickets at Red Bull Arena,” Lafiosca said.
Full Season Memberships start as low as $320 and Basic Memberships can be purchased for $25. For more information, call 1.877.RBSOCCER (1.877.727.6223); TTY/Hearing Impaired - 973.482.9060 or log onto www.newyorkredbulls.com/membership.
