New York Red Bulls Taking Corporate Partnerships to the Cloud

The club’s Corporate Sales Team will use Activator to connect and communicate with partners, execute contract elements, and share recaps in real time.

Harrison, NJ - April 23, 2012 - The New York Red Bulls announced today that they have adopted Activator, an online sponsorship management platform developed by Turnkey Sports & Entertainment, to manage their marketing partnerships in 2012. The platform will be utilized by the New York Red Bulls to add value to the club’s relationships with current sponsors, and enable those sponsors to collaborate from anywhere, anytime.

“It’s critically important to our club that we remain on the cutting edge of both technology and service,” said Chris Heck, President of the New York Red Bulls. “As a cloud-based platform that takes partnership marketing to the next level, Activator is perfect for us. It will help us do our jobs more efficiently, and it’s a resource that we’re proud to provide to our partners.”

Activator was developed by Turnkey Sports & Entertainment specifically to streamline the partnership management process in sports and entertainment. With Activator, the New York Red Bulls will gain the capability to engage with their partners online, in real time; and securely share content and collaborate on deliverable execution.

“The New York Red Bulls are a perfect fit for a platform like Activator,” said Emily Huddell, SVP of Sales & Service at Turnkey. “They’re incredibly focused on providing top-shelf service to their partners, and they activate heavily via dozens of really innovative programs. Activator will help their team stay connected, execute these programs efficiently, and share results as they happen.”

The New York Red Bulls join other top sports and entertainment brands including AEG, the Chicago Bears, the Chicago Cubs, Comcast-Spectacor/XFINITY Live!, International Speedway Corporation (ISC), Major League Soccer (MLS), MetLife Stadium, Minor League Baseball (MiLB), NASCAR, the Oakland Raiders, the Phoenix Suns, the San Francisco 49ers, the Seattle Seahawks, and Speedway Motorsports Inc. (SMI) on the Activator platform.

About the New York Red Bulls
The New York Red Bulls, established in 1996, are one of Major League Soccer’s 10 original teams. Since 2010, the club has played their home matches at Red Bull Arena in Harrison, New Jersey. Last year, they finished the regular season with a record of 10-8-16, and were eliminated from the MLS Cup Playoffs after a loss in the Conference Semifinals. The team’s games are broadcast on MSG. For more information, visit //

About Turnkey Intelligence
Turnkey Intelligence is a wholly owned subsidiary of Turnkey Sports & Entertainment, the holding company that also owns and operates Turnkey Search, the industry's leading executive search firm. Turnkey Intelligence is the sports and entertainment industry’s leader in custom consumer research (SURVEYOR), sales automation (PROSPECTOR), and partnership activation (ACTIVATOR). Clients utilize Turnkey’s software and services to make better-informed business moves involving sponsorship, marketing and sales. For more information, visit
New York Red Bulls Contact:
Melissa Brennan, Director, Marketing Partnerships
New York Red Bulls

Turnkey Contact:
Patrick Kuhlen, VP of Product Design & Marketing
Turnkey Sports & Entertainment