HARRISON, N.J. (March 22, 2015) - The New York Red Bulls announced today the largest marketing partnership in club history, naming Yanmar as an official partner. For the first time in club history, a marketing partner will have presence on both the training jersey and permanent in-arena branding.
Yanmar will have their logo designated on both sleeves of the club's training jersey and permanent Yanmar branding signage will be displayed in the lower bowl level seating in Red Bull Arena. In addition, Yanmar will have private Skybox access for all home games as well as digital and broadcast presence throughout the season.
Yanmar will be granted the following designation rights with the New York Red Bulls: Official Agricultural Machinery Partner, Official Marine Partner and Official Diesel Engine Partner.
This will be Yanmar's first venture into the U.S. sporting market, but have established partnerships with Manchester United, Cerezo Osaka Football Club (J. League), Oracle Team USA and others.
"With soccer gaining more and more fans in North America, it's a great honor for us to support the New York Red Bulls on their way to victory", said Ken Araki, Executive Officer, Yanmar Holdings Co, Ltd. "We are looking forward to the team's future achievements and sharing success together."
"We are honored to have Yanmar join the Red Bulls' family," said Marc de Grandpre, General Manager, New York Red Bulls. "As Yanmar uses soccer as the game to build their brand in this country, we are excited to be the club to help drive this awareness and exposure. Both brands exhibit the same passion for the synergistic core values around innovation and community."
About New York Red Bulls
The New York Red Bulls are one of 20 teams in Major League Soccer (MLS). They are one of the ten charter clubs of MLS, having competed in the league since its founding in 1996. They currently play their home matches at Red Bull Arena (RBA) in Harrison, New Jersey. RBA, a state-of-the-art 25,000-seat stadium, is widely regarded as the top soccer-specific stadium in North America. The club is owned by the Austrian beverage company Red Bull for which the team is named.
Yanmar provides diverse solutions to serve customers on land, at sea and in the city. Founded in 1912, Yanmar went on to succeed in creating the world's first commercially viable small diesel engine in 1933. Their business has growth from agriculture to encompass Marine Industry, Construction Equipment and Energy, and countries to expand around the world.Yanmar's state-of-the-art diesel engine technology is widely employed by world manufacturers in construction and agricultural machinery as well as a variety of other industrial equipment. With its wealth of experience in providing products and service of unparalleled performance and quality, Yanmar has continued to push the limits in innovation by becoming the Technical Partner of ORACLE TEAM USA, winners of the 33rd and 34th America's Cup.