New York (July 16, 2012)
Front Row Marketing Services, The Ligue de Football Professionnel and Goldrun today announced the launch of an augmented reality app in advance of the Trophee Des Champions match between Ligue 1 champion Montpellier and French Cup Champion Olympique Lyonnais that will give fans around the world a chance to “hold” the TDC in their hands. It is the first time that an augmented reality app has been implemented for a global sporting event. The French “Super Cup,” the annual beginning to the French soccer season, will be decided between the two clubs on Saturday, July 28 3:00 p.m. EDT at Red Bull Arena in Harrison, N.J.
“Sport today is all about fan engagement, and this partnership with Goldrun, a leader in augmented reality creation in the entertainment field, will give fans from around the world a chance to virtually hold and have fun with one of the great prizes in soccer, the French Cup,” said Chris Lencheski, CEO of Front Row Marketing Services, who is helping stage the match.
“We are very excited to take our services to a new global level in sport through this app with the French Cup,” said Shailesh Rao, Co-Founder, Goldrun. “We had great success partnering with the New York Giants and their ring and Super Bowl trophies this past spring, and are looking forward to now taking that type of sport app to a global audience.”
To celebrate this historic match on American soil, the teams are inviting fans from around the world to pose with their trophies. Supporters will share pictures to enter contests in which they can win a VIP ticket package and a trip to New York and the match, courtesy of NYC and company.
In order to participate, fans from around the world can do the following: Download the free GoldRun app from the iTunes App Store or Google Play
Once GoldRun has been downloaded to your phone/tablet, open the app and sign in using Facebook or Twitter. Please note that you must sign in using Facebook or Twitter to take & share pictures and participate in the contest.
Once signed in, select the Trophée des Champions “photobooth” from either the featured carousel or campaigns list.
You will enter the virtual photobooth and immediately see instructions indicating how you can adjust and interact with the virtual content.
Use the arrows to select different virtual items and feel free to flip your device horizontally to better frame your photo. For devices with a front-facing camera, you can activate this by pressing the cam-flip button in the upper right corner.
The blue camera icon button will capture your photo.
After capturing a photo, select the sharing option - Facebook, Twitter or Email. You will be able to preview your image before sharing and modify the text as you please.
After sharing, you will be able to enter the contest. Simply click the continue button, fill in the required information, and press submit. Participation for contest subject to listed rules.
After receiving a confirmation for your entry submission, you can press the back button to take and share more photos.
This will be the fourth consecutive year that the TDC match will be contested outside of France, but the first time the match will be played in a country that is not French speaking. The match between the champion of Ligue 1, France’ soccer top division, and the winner of the French Cup was played in Morocco last year, in Tunisia in 2010 and in Montreal in 2009. Olympique Lyonnais has won the Champions Trophy six times in a row, the most of any club; Girondins de Bordeaux won consecutive titles in 2008 and 2009, as did Olympique de Marseille in 2010 and 2011. PSG is a double winner of the but its last title was in 1998.
The match is organized each year by the French Soccer League, the LFP (Ligue de Football Professionnel), who runs the 2 top divisions in France, Ligue 1 and 2. Ligue 1 has 79 broadcasters in the world, and covers more than 150 countries
Tickets for this unique battle for French soccer pride are on sale exclusively through TDC-NYC.com.
