Dawn’s Free Kicks For Free Meals program aims to tackle food insecurity by providing free meals to Community FoodBank of New Jersey 


Harrison, NJ (April 28, 2022) – Today, the New York Red Bulls announced a new community partnership with Dawn®, America’s #1 dish liquid*, to tackle local food insecurity. For every free kick taken by the Red Bulls in the 2022 season, Dawn’s “Free Kicks for Free Meals” program will donate 100 free meals to the community.

The New York Redbulls and Dawn are excited to kick off this new program, where all proceeds will directly go to the Community FoodBank of New Jersey (CFBNJ), which is the leading anti-hunger and anti-poverty organization in the state.

“Food insecurity is near to my heart, as I grew up in poverty and we lived on Food Stamps,” said Dawn Brand Communications Manager Amy Sumontha. “During the pandemic, more people have experienced food insecurity, especially children – not to mention the huge racial disparity amongst those who are impacted. Our Dawn team is thrilled that we can begin making an impact and help the CFNBJ feed those in need.”

“We are extremely proud to team up with Dawn to provide nutritious meals for our neighbors in need through our friends at the Community FoodBank of New Jersey,” said Joe Stetson, Chief Marketing and Revenue Officer, New York Red Bulls. “Our ongoing commitment to the community all year around remains a priority for our club.”

"We're grateful to Dawn and the New York Red Bulls for partnering to provide nutritious meals for our struggling neighbors," said Carlos Rodriguez, President & CEO of the Community FoodBank of New Jersey. "About 800,000 people in our state are food insecure, including 200,00 children, and we rely on campaigns like this one to help us meet the need."

About the New York Red Bulls

The New York Red Bulls are one of 28 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Red Bull Arena (RBA) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

About Dawn

Dawn, America's #1 dish liquid*, has been helping people clean since 1972. While most people know Dawn as the dish soap that best cuts grease in the sink, it's also the ultimate secret weapon for cleaning greasy messes throughout the home. For more information about the Dawn family of products, including Dawn Powerwash™ Dish Spray and Dawn EZ-Squeeze, visit www.dawn-dish.com.

*Based on Sales. Nielsen Syndicated LDL Category Total US xAOC $ and Unit Sales Latest 52 w/e 1/4/20

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.

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