Red Bull New York's SI Fan Experiences program was named Most Innovative Offer at the FEVO Fest Awards in Las Vegas.
SI Fan Experiences is a slate of 10 add-on opportunities – developed in partnership with Sports Illustrated Tickets – that supplement a match ticket at Sports Illustrated Stadium. Each experience provides behind-the scenes or VIP access, ordinarily reserved for credentialed personnel, to any fan with a ticket.
Options include a behind-the-scenes tour of Sports Illustrated Stadium before gates open, a front-row position for the team's Red Carpet arrival, a seat on the home bench during warmups, a spot in the interview room for the post-match press conference and a live look inside the Red Bulls Radio broadcast booth alongside Steve Jolley and Matt Harmon.
The award was decided from a field of more than 20 nominated offers across FEVO's client network. A FEVO committee narrowed the nominations to three finalists based on originality, measurable performance and the ability to be replicated across other clients and products. The finalists were then put to a public vote among FEVO clients and across social media.
FEVO is the ticketing and e-commerce platform used by organizations across sports and live entertainment.
Red Bull New York fans can add on SI Fan Experiences here.
