Harrison, NJ (May 10, 2022) - The New York Red Bulls and Essentia® Water today announced a multi-year partnership that will designate the premium bottled water company as “The Official Water of the New York Red Bulls and Red Bull Arena.”
The partnership will initiate Essentia’s integration into the Red Bull Arena fan experience, which will include VIP hospitality, point-of-sale concession branding, LED messaging and more.
Essentia, which pioneered ionized alkaline water more than twenty years ago, is the #1 premium ionized alkaline water brand in the U.S. Known for its clean and smooth taste, Essentia is distributed in more than 100,000 retail locations across the U.S.
Essentia aims to improve lives through hydration and inspire people everywhere to do the things that matter most to them. Its Believe+ Corporate Social Responsibility Platform stands for a commitment to better ourselves, our society and our environment.
“The Red Bulls soccer team and their fans embody Essentia’s mantra of inspiring people to do the things that matter most to them, so we are excited to see where this partnership will take us together,” said Chris Kinch, Vice President of Distribution, Sales Business Unit of Nestle Premium Water. “We look forward to creating a fully integrated experience that connects our brand with Red Bulls MLS fans at every level – locally, nationally, at the arena, in store, at home and elsewhere.”
“We are extremely proud to have Essentia join the Red Bulls family,” said Joe Stetson, Chief Marketing and Revenue Officer, New York Red Bulls. “Even beyond their excellent bottled water, Essentia’s like-minded commitment to the community and environment matches the values of our club as well.”