Press Release

Red Bulls and Magners Announce Marketing Partnership

Magners RBNY logo lockup

HARRISON, NJ (February 9, 2023) – The New York Red Bulls and Magners today announced a marketing partnership that will designate the beverage company as the “Official Hard Cider Sponsor of the New York Red Bulls”. The partnership is a first for the club in the Hard Cider category and represents the first Major League Soccer partnership for the Ireland-based brand.

Magners will receive digital signage and hospitality at Red Bull Arena along with digital and social media support from the club.

“We are extremely pleased to welcome Magners to the New York Red Bulls family,” said Joe Stetson, Chief Marketing and Revenue Officer, New York Red Bulls. “Our club is grateful to partner and feature such a great brand at Red Bull Arena for the best fans in MLS.”

Bridget Blacklock, Chief Commercial Officer at Vermont Cider Company, said “We think this is the perfect partnership for Magners. This aligns with the global initiative to bring our traditional Irish Crafted Cider into the world of sports. Nobody knows better than the New York Red Bulls fans that nothing beats a cold Magners on a night at the pitch.”

About New York Red Bulls

The New York Red Bulls are one of 28 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Red Bull Arena (RBA) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

About Vermont Cider Company

We reinvigorated American hard cider in 1991 and continue to lead the category through our commitment to crafting innovative and refreshing hard ciders. Vermont Cider Co. crafts a variety of ciders for a variety of consumers. Our portfolio is as diverse as our fans. There’s iconic Woodchuck, fruit-forward Wyder’s as well as the classic Magners rounding out our import offerings. Most recently, in 2022, Vermont Cider Co. introduced Day Chaser, a vodka and tequila based RTD canned cocktail. For additional information please visit