HARRISON, NJ (March 31, 2023) – The New York Red Bulls today announced a marketing partnership with Jinro, designating the beverage company as the “Official Soju Partner” of the club. The Jinro Sideline Bar will be featured inside Red Bull Arena behind section 127.
The partnership will be the first for Jinro with a Major League Soccer (MLS) team. Red Bull Arena will be selling a custom Jinro-infused cocktail at the Jinro Sideline Bar at a later date this season.
"We are thrilled to offer our fans the opportunity to experience the Jinro Sideline Bar while watching the Red Bulls in action at Red Bull Arena,” said Joe Stetson, Chief Marketing and Revenue Officer, New York Red Bulls. "Our club is honored to be their first MLS partner and we look forward to further activating the Jinro beverage within the market.”
The partnership also includes digital signage and hospitality at Red Bull Arena, as well as in-market activations with New York Red Bulls players and the Freestyle Crew.
“We are very excited about the partnership with the New York Red Bulls and we believe this partnership could help Jinro have a larger footprint in New York,” said Kevin Kang, President, HiteJinro America. “In the past, soju was only consumed and loved by Koreans. Now Jinro is taking the lead in breaking those barriers and introducing Jinro Soju to the everyday US consumers. With the growing popularity of soccer in the US and the growing popularity of soju, I believe we have a perfect partnership to grow together.”
About New York Red Bulls
The New York Red Bulls are one of 29 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Red Bull Arena (RBA) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.
Jinro is the largest and oldest alcohol brand in South Korea. Jinro will be celebrating their 100th anniversary in 2024. Jinro is also the best selling spirit in the world by volume since 2001. Since its launch in the US in 1986, Jinro has consistently grown and has been striving to become a household name to all Americans. In recent years, Jinro has seen tremendous success while partnering with national chains such as Costco, Total Wine & More and Kroger’s. Jinro has also been very active with sports marketing, which includes a partnership with the Los Angeles Dodgers, Korean-American boxer Brandun Lee and now a partnership with the New York Red Bulls. Jinro’s 11-year partnership with the Dodgers has helped solidify Jinro as a household name to all Angelenos and Jinro hopes to experience the same level of success with the New York Red Bulls partnership.