Press Release

Toyota Named Official Vehicle of the New York Red Bulls

Red Bull Arena

HARRISON, N.J. (March 8, 2024)  - The New York Red Bulls today announced a marketing partnership with the Greater New York Toyota Dealers Association (GNY TDA), granting them the designation as “Official Vehicle of the New York Red Bulls.”
The multi-year partnership will feature major team and venue assets including the Toyota Terrace and the Toyota Gate.

The Toyota Terrace is a unique and private space, available for your group to book at Red Bull Arena. Located on the balcony in front of sections 227 and 228, this space offers an elevated group viewing experience, perfect for large gatherings, corporate outings, and more. Contact a group sales specialist at or 877.727.6223.

The Toyota Gate is an entrance into Red Bull Arena, conveniently located at the southwest corner of the venue.

The partnership will also include New York Red Bulls Youth Programs integration with visibility for Toyota to over 50,000 players and families who partake in the programs throughout the local area.

“We are truly proud to welcome Toyota to the Red Bulls family,” said Marc de Grandpré, President, New York Red Bulls. “The values embodied by Toyota, including innovation, passion and community engagement, resonate deeply with our club’s ethos. We look forward to a strong partnership that reflects these shared ideals.”

The Toyota Title Night will be held on Saturday, March 23 at Red Bull Arena when the Red Bulls host Inter Miami CF. Additional in-venue assets will include field-level LED signage, video board exposure and inclusion in all marketing/advertising materials.

“The Greater New York Toyota Dealer Association (GNY TDA) is proud to be the newest partner of the New York Red Bulls,” said Dennis Lauzon, President of the GNY TDA. "They’re an organization that values community efforts as much as Toyota does, and we look forward to working together.”


The GNY TDA comprises 58 Toyota dealers in the New York, New Jersey, and Connecticut markets. This TDA has been around for over 50 years, and its Toyota dealers have been providing new-car sales and used-car sales, along with parts supply and service, to customers all around the New York metropolitan area. The Greater New York Toyota Dealers are dedicated to building long-term relationships with their customers, aiming to make them “Toyota for Life.” Their commitment to going the extra mile for their customers, combined with Toyota’s outstanding reputation for reliability, has helped Toyota become the #1 automobile retail brand for 12 years in a row.


The New York Red Bulls are one of 29 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Red Bull Arena (RBA) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.