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HMH Cleat Program + Superhero Program

For the third consecutive year, the New York Red Bulls have partnered with Hackensack Meridian Health for Marvel Night at Red Bull Arena. As part of the night, the organizations will be recognizing true superheroes – pediatric cancer patients from Hackensack Meridian Children’s Health Network and their families. As part of this initiative, the Red Bulls players were paired with these patients and their siblings to design one-of-a-kind cleats for the players to wear during warmups on July 20th. The patients and their siblings will also walk the players out to the pitch as well as receive various recognitions throughout the evening as they are Superheroes to us.

In addition to the Cleat Program + Superhero recognition, the Red Bulls and Hackensack Meridian Health have teamed up to commission artist, Samantha Woj to create a piece of art that will be donated to the hospital. Samantha was born with a rare genetic disorder called Ectrodactyly, a condition characterized by the absence or malformation of the fingers and toes. Samantha creates paintings utilizing sports equipment on a canvas. Imprints are made from throwing, rolling and tapping the sports equipment (i.e., laces, soccer balls, etc.) onto the canvas to create a beautiful piece of art.

On July 20th, she will be live painting at Red Bull Arena in the Cross Bar for fans to watch her process come to life. The painting in which she will be doing is of a player with a patient wearing their superhero cape, capturing the emotion and essence of this program.

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About Samantha Woj

My name is Samantha Wojciechowicz but I go by Samantha Woj in my art practice. I am a physically disabled Canadian visual artist. I was born with a rare genetic disorder called Ectrodactyly, a condition characterized by the absence or malformation of the fingers and toes. In 2021, I received an MA in Creative Art Therapies, Art Therapy option. In 2019, I received a Bachelor of Fine Arts from Concordia University. These degrees helped me gain a greater understanding of both the material chosen and physical process involved in creating an artwork.

My creative process is influenced by my love of sports. For over 14 years, sports provided me with a place to go and develop my social skills. It also provided me with an outlet to express myself, build confidence and challenge my abilities. Summer 2021, I decided to channel my love for sports into my other love, art.

The painting process involves using acrylic paint on paper, carboard or canvas. Initial marks are made using sports equipment. These marks are made to illustrate athlete’ movement, their feelings and the sport itself. Imprints are made from throwing, rolling and tapping the sports equipment on a canvas. These marks embody the active and fleeting movement that occur in sports and captures and holds a space to reflect the unseen marks made in those moments. In turn, imprinting these moments to be immortalized and reflected upon and embody the sense of community and love one can experienced either by playing or watching sports.