The New York Red Bulls and Sports Illustrated Stadium today announced an official marketing partnership with Juan, Please, the hottest new Ready-To-Drink (RTD) tequila-infused canned cocktail. The deal represents the first sports & entertainment partnership for Juan, Please.
Fans can now enjoy the New Jersey-based Juan, Please at the Juan, Please Marketplace in section 121 inside Sports Illustrated Stadium as well as at the Bodega and in Club locations. The flagship drink - TLT (tequila, lemonade and tea) - will be recognized as the Cocktail of the Match at multiple matches this season and will have a presence during Red Bulls matches that includes stadium LED signage. Juan, Please will also be integrated into the club’s digital and social platforms.
“We are happy to welcome Juan, Please to the Red Bulls’ family,” said Scott Epstein, Head of Corporate Partnerships, New York Red Bulls. “While Juan, Please continues to ‘connect and celebrate’ cocktail enthusiasts, we strive to do the same for our community and passionate fans of the beautiful game.”
Juan, Please came into the RTD cocktail scene only a year before striking this partnership.
“This is a huge milestone for Juan, Please,” says Peter Flores, Founder of Juan, Please. “As a homegrown New Jersey brand that launched just last year, we’re incredibly proud to partner with the New York Red Bulls and Sports Illustrated Stadium. Their fans reflect the same spirit that defines our brand - bold and always ready to show up. It’s a perfect pairing. We recognize that soccer’s popularity in the U.S. is rapidly growing, and as an emerging brand, we’re committed to aligning ourselves with that momentum to grow alongside the sport."
ABOUT THE NEW YORK RED BULLS
The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.
ABOUT SPORTS ILLUSTRATED STADIUM
Sports Illustrated Stadium, one of the New York metropolitan region’s fastest-growing sports and entertainment destinations, is the home of the New York Red Bulls of Major League Soccer and Gotham FC of National Women’s Soccer League. Renowned for its distinctive architecture and exceptional acoustics, the stadium itself features a dynamic, curving roof that envelops the entire seating area in an elegant metal shell, creating a powerful architectural statement while enhancing the sight and listening experience for guests. This design not only provides protection from the elements but also amplifies stage and crowd noise, contributing to an electrifying atmosphere during any event.
ABOUT JUAN, PLEASE
Juan, Please is a tequila-based lemonade and tea cocktail redefining the ready-to-drink (RTD) space. With only one gram of sugar and 7% ABV, it’s the perfect pregame companion, crafted for flavor, not filler. Rooted in founder Peter Flores’ childhood memories on his family’s ranch in the Mexican state of Michoacán, Juan, Please marries the bold spirit of Mexican tequila with the laid-back American classic: iced tea and lemonade. More than just a drink, Juan, Please is a brand with grit, born from Mexican heritage and driven by a mission to challenge the outdated playbook of the alcohol industry. The brand embraces timeless branding and authentic storytelling, built by a creative team aiming to disrupt with purpose, not just popularity.
