Sports Illustrated Stadium & Levy Launch Red Seat Hospitality to Enhance Culinary and Hospitality Experience

Red Bull New York has partnered with the industry leader in sports & entertainment hospitality, Levy, to launch Red Seat Hospitality – a bespoke culinary and hospitality group that will set a new standard for the match day food and beverage experience at Sports Illustrated Stadium. Red Seat Hospitality, which will be powered by Levy, officially launches at Red Bull New York’s home opener on Saturday, February 28, and will oversee all aspects of food, beverage and hospitality across the stadium’s concessions and premium areas.

The launch of Red Seat Hospitality coincides with a wholesale transformation of Sports Illustrated Stadium’s hospitality experience. Throughout the offseason, Red Bull New York worked with Levy to significantly evolve food, beverage and hospitality offerings, bringing a deep roster of new culinary concepts and menu offerings available throughout the stadium.

A Reimagined Culinary Experience – Local Favorites Done Exceptionally Well

Dining destinations across the concourse and premium areas have been transformed, with new chef-crafted concepts and bold, elevated takes on local favorites. Highlights:

• Multiple standout new signature menu offerings available throughout concessions – notably, the Jersey Ripper Hot Dog, Meatball Parm Smashburger, Pesto Parm Sandwich, Hand-Breaded Chicken Tenders, and Hand-Pulled Bavarian Pretzels
• Expanded variety with new local eateries and purveyors available in concessions – including Nucha’s empanadas and The Urban Cone’s craft ice cream
• The newly-launched Hype House will feature signature cocktails, shareable and handheld bites, including loaded nachos, empanadas, sausage sandwiches and fresh-baked cookies, brownies and desserts in a one-of-a-kind social atmosphere
• Club SI will feature elevated menus throughout the season, from globally-inspired passed hors d'oeuvres to chef-carved steaks and decadent sweet treats
• A renovated Bodega Market featuring creative and delicious spins on iconic bodega fare – including an instantly-iconic chopped chicken sandwich

New Tech Integrations for Faster, More Convenient Access

A total of eight fully-frictionless food and beverage locations have been added across the concourse, including four full-scale food and beverage markets featuring new offerings Pizzadoni, The Roost and Golazo Grill Express, as well as four Beverage Express locations. With a cashless experience -- fans can simply enter, choose their food and drinks, and head back to their seats -- no checkout required, significantly reducing lines and wait times. Additional self-checkout kiosks have been added at several concession destinations, further increasing speed of service.

Expanded Red Member Discounts

This season, Season Ticket Members can receive up to a 10% discount on select food and beverage across Sports Illustrated Stadium. Red Members can access these perks at all frictionless markets and traditional concession stands by scanning their Red Member barcode at the designated areas.

Renovated BULLshop

Through a comprehensive partnership with Levy and its retail company, Rank + Rally, the BULLshop team store has been fully-renovated. New features include an expanded product selection and checkout-free technology to increase speed and convenience. Season Ticket Members receive 15% off BULLshop purchases and can access their discounts by scanning their Red Member barcode from the RBNY app.